website strategies_
Are you ready to start designing your new website? Have you considered the following strategies?
Brand strategy - Have you designed your company's colours, logo and/or mascot? These elements should be consistently displayed in all communication materials, including your website.
Market strategy - What is the target audience for your website? Will it merely be a source of information? Will it be a marketing tool? Will it be an advertising forum? Will it contain "brochure-level" information, or more detailed information? How will you make sure your target audience visits your website?
Technical strategy – How do you want your website to be displayed? For example, should it be designed to suit a particular screen resolution and a particular computer platform? Have you registered a domain name? Have you arranged website hosting? Do you need email addresses?
Execution strategy – What is your budget? When will your website be launched? How often will it be updated? Who will update it? Who will be supplying logos, photographs and other graphics? Who will be preparing and drafting the website’s written content? Who will be deciding the website’s structure?
If you were able to successfully answer the 21 questions above, you are almost ready to start designing your new website. You only need to complete two more tasks.
task one_
Write your website's content. It's the most important bit. You can have the best looking site in the world, but who's going to visit if you have nothing to say? It's like making sure your car's engine is perfect before worrying about the paint job and spoiler.
This is what our website would have looked like if we hadn't bothered to write any content.
So write the content before you do anything. Read it. Amend it. Don't be verbose. Eliminate any typographical and grammatical errors. It's much easier to make changes in Microsoft Word than it is to make the same changes in HTML.
Next, think about the colour scheme for your website. Do you have a pre-existing identity that includes an established colour scheme?
What colour should the text and background be? Usually one will be dark and the other will be light. This technique will make your valuable content easy to read. Then you must consider what colour your links should be, and what font size and style you should use.
Make it simple. Make it easy to read.
task two_
Contact bazwill ink.™ We can answer your questions, provide you with advice and provide you with an obligation-free quote. Best of all, we can design your new website, logo, letterhead, business card or brochure.
